Like everything else, service stations get bought and sold. If you've ever sold a business, though, you know it's not a pushbutton process.

This package included everything a dealer needed to know to sell his Mobil service station. The Guide I wrote and designed was an 8-page booklet full of practical wisdom and tips on selling a station. There was also a kit of other forms, tools and info. Drab? Maybe. Useful? Extremely.

One of the joys of working with Mobil was that they would say "we think we need one of these" and trust the consultants to read their minds and produce the right stuff.

Until Franchise 2000 Mobil had never allowed their dealers to own multiple stations. My consulting partner and I created the Grow With Mobil program from scratch.

I wrote and designed this simple 8-panel piece to introduce the program basics to dealers.