mostly
design
Design for Music 1
Design for Music 2
Design for Music 3
Design for Music 4
Identity Design 1
Identity Design 2
Identity Design 3
writing-design
Cash Plus 1
L&H 1
L&H 2
Lowe Enterprises 1
Lowe Enterprises 2
Mobil 1
Mobil 2
Over a two year engagement to help Mobil reinvent their franchise program, I had a chance to write and design a lot of stuff.
And I got to use the Mobil Pegasus. I've loved the flying horse since I was a kid, so...
If you detect a bit of sameness in the look of these pieces, it's by design. The intent was to create a visual theme for all the Franchise 2000 items within the overall "Mobil look."
Mobil's graphic vocabulary — including logos, color and typography— are all documented in their brand standards manual. It's how Mobil and virtually all big companies maintain consistent visual presentation. Makes sense to me.
I've created brand standards manuals for other clients. It ain't easy.
One of Mobil's goals for their Franchise 2000 program was to attract higher quality operators. Believe it or not, opening a new service station requires a significant investment. People who have this kind of money to invest naturally prefer their investment to be a class act. Mobil, of course, is a class act. It was fun to communicate that in words and pictures. The sample spread below took the reader from Mobil's origins to the present day. Click here to download a PDF file (1.3 MB) of the whole brochure. |
|
|
The Franchise 2000 program was introduced at the 1996 Mobil World convention in Las Vegas. I wrote and designed this 12-page booklet to explain the numerous components of the program to Mobil's 7,500 service station operators. The design approach is intentionally more utilitarian in appearance than the franchise recruiting brochure. That's the opening spread below.
|
|
|
