mostly
design
Design for Music 1
Design for Music 2
Design for Music 3
Design for Music 4
Identity Design 1
Identity Design 2
Identity Design 3
writing-design
Cash Plus 1
L&H 1
L&H 2
Lowe Enterprises 1
Lowe Enterprises 2
Mobil 1
Mobil 2
Laventhol & Horwath was one of the top ten accounting and consulting firms in America during the 1980s.
I worked with their national health care consulting group for a number of years (until the firm fell prey to a $500 million legal judgement).
The projects on these pages represent a portion of the system of collateral materials I conceived, designed, co-wrote and edited during those years.
This 28-page full color capabilities brochure described various services aimed at the health care industry. The sample page spread below focused on "quality, service and productivity management." To make things more interesting for the reader, we included interesting full pages pieces of eye candy augmented with juicy tidbits of wisdom from noteworthy thinkers and case examples. |
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The sample spread below shows a similar use of striking eye candy and a similar use of smaller, easy-to-nibble-on blocks of text to supplement the main message. Astonishingly, we were able to avoid the use of easy-to-ignore Gratuitious People Pictures, which I personally regard as an egregious failure of imagination. Or just plain laziness. |
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