Here's a diverse selection of custom logotypes — also called wordmarks in the parlance of the design trade. The possibilities afforded by letterforms are endless. Compared to symbols, they have the useful feature of self-identity.
These examples are all designed from scratch. In the old days we rendered these using pen, ink, straightedges and French curve templates. Now we don't have to get ink under our fingernails.
|
Wordmark
for the website of an innovative oracular. |
|
 |
Logotype for a company creating hi-tech electric guitars. | |
|
Award-winning logotype for a consulting group. | |
 |
Wordmark gracing a hi-rise luxury condo on Wilshire Boulevard. | |
 |
Logotype for an architectural firm. | |
|
Logotype for an online edutainment "game" based on Lego-like blocks. | |
 |
Wordmark for a real estate firm in San Diego. | |
|
Logotype for a chain of pioneering electronic gaming centers. |
|
 |
Wordmark for a environmental research organization. |
|
 |
Mark for a training video production company. |
|
 |
Logotype for a webzine touting itself as the "new wave in speculative fiction." | |
