
mostly
design
Design for Music 1
Design for Music 2
Design for Music 3
Design for Music 4
Identity Design 1
Identity Design 2
Identity Design 3
writing-design
Cash Plus 1
L&H 1
L&H 2
Lowe Enterprises 1
Lowe Enterprises 2
Mobil 1
Mobil 2
Cash Plus is an entrepreneurial franchise company and a fun one to work with. And they're an interesting sort of casebook example of a long term client relationship in action. Long term in this case begins in 1996, the year the current owners of Cash Plus, Inc. purchased the stagnant franchise company from its founder.
Since then we've done all sorts of things to help the company grow (and, not trivially, survive several recessions that knocked out many competitors).
One of the keys to success in franchising is branding, which is where we'll begin.
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Not long after we designed the several forms of the Cash Plus logo, we produced this Brand Handbook to document the correct way to use the core branding elements. Since then we've created an Exterior Graphics Handbook for signage and store appearance and a number of specialized training tools in both video and printed form.
