After I assembled this list of types of thinking, writing and design work I've done for clients, I had second thoughts about putting it on this site. In the end, I put it here just because it's true.
For a fact, having all this diverse experience has never gotten in the way of a client project: even the simplest, quickest project.
To
the contrary, this experience is always hanging around in my cluttered
head trying to apply itself in some new and useful way.
Who
loses?
There's probably a better heading for this list of types of projects I've done professionally. Maybe it's "competencies"? Or "areas of service"? If you've got a better idea, please let me know.
Research,
Planning and Analysis
Market
research & analysis
Strategic plans
Competitive/growth
strategies
Marketing strategy
and program development
Franchising feasibility
analysis
Franchise program development
Business concept development
Business plans
Brand
and Identity
Brand
strategy creation
Company and
product naming
Company and product
identity design
Brand
identity systems and documentation
Design
Retail facility
planning and design
Signage program
concept and design
Product package
concept and design
Annual report concept
and design
Print/TV advertising
concept and design
Collateral material
concept and design
Catalog merchandising
concept and design
POP concept and
design
Character concept
and design
Websites
Website concept
and strategy
Search
engine optimization strategies
Website content
writing and editing
Website
design & development
Writing
How-to manual
strategy and writing
Public
relations strategy and writing
Speech and
story writing
Business article
writing and ghostwriting
Corporate
annual
report writing
Advertising
copywriting for print, radio and TV
Writing
for virtually every marketing purpose
Book
writing
 |
The reigning matriarch of Licketyville doesn't stop by the Today Cafe very often. Only when she has a craving for a Green Ginger Scone; this is the only place in town that makes 'em. Madge Licket is what you might call a Category of One. A smart guy named Joe Calloway wrote a book about how to put your business in a category all by itself. A good thing.
We like to think that the Today Cafe is a Category of One, at least in the Green Ginger Scone Category. But then we like to think a lot of things that may not be 100% Verifiable Fact.
But back to why Madge Licket is in a category all by herself. One reason is she owns 80% of the real estate within the Licketyville city limits. Then there's the Ranch, which still has the old apple barn her one-armed great grandpa built. Another reason is that queens are always Categories of One. It's in the Rules.~ ~ The Proprietor
